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My first warning came when I tried signing up with the Google Voice user that has sufficed to set up an account on every other messaging platform I’ve used lately, from WhatsApp to Signal. Tencent’s triumph-the realization of the walled-garden ambitions of so many other messaging platforms-has come with only-in-China costs. WeChat makes all of Facebook and Apple’s attempts to cram payment and shopping functions into Messages and Messenger, respectively, look like farm team workouts. ( Disclosure: I went to Shanghai to cover the CES Asia trade show, where I helped emcee a gadget competition that included Cai’s firm the Consumer Technology Association, host of that convention, covered most of my travel expenses.)īen Thompson, the analyst who writes the technology and media industry newsletter Stratechery, phrased things more directly in an article last May: “For all intents and purposes, WeChat is your phone, and to a far greater extent in China than anywhere else, your phone is everything.” He also ticked off his own daily WeChat habits: “business and private communication, social (like Facebook), gaining news, and paying for different things with the WeChat e-wallet.” Yan Cai, managing director of the Hong Kong and Shenzhen firm SoundMaster Technology, explained in an email that his firm uses WeChat both as a communications channel and as a storefront. “I can send a blast out to my network and reach over 100,000 people with a few clicks.”Īnother local entrepreneur shared the same assessment. “I don’t even do traditional advertising anymore,” Sung says. WeChat also opens immense marketing opportunities. It’s used at vending machines and to open doors at manless 24-hour convenience stores.” “It’s replaced the tip jar, with people wearing pictures of their payment-receiving QR code. It’s possible to pay for everything on WeChat,” he wrote-via, of course, WeChat. “You can book a plane ticket, rent a car, rent a bike, have food delivered-all on WeChat.
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WeChat’s offline utility is key to its success, Sung says. ‘State of Control’ explores harrowing consequences of Chinese surveillanceĪfter Equifax breach, credit monitoring simply isn’t enough New research explores how the Great Firewall of China works Why (and how) China is tying social-media behavior to credit scoresĬhina evaluates vulnerabilities for attacks before disclosure
#Profile tencent china wechat software
Instead, talk to WeChat users in China, where the app is “not just a chat software it’s a lifestyle,” James Sung, founder of Shenzhen-based Zocus Strategic Marketing, tells me via WeChat message. They barely qualify for feature parity with Apple’s Messages, or Facebook’s Messenger or WhatsApp: You can set up a profile text with friends, livening up the conversation with photos, stickers, and real-time location and follow public accounts.
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versions of Apple’s iOS App Store and Google’s Android Play Store. To get a sense of what WeChat can do, skip downloading the version of the app Tencent offers in U.S. That’s been very good for WeChat developer Tencent Holdings, which in March revealed that this iOS and Android app, which has made online and real-world commerce vastly easier in China, had attracted more than a billion users.īut Tencent still has to play by the Chinese government’s rules, and Western human rights advocates have found little promise in WeChat’s rise. The far-more-than-messaging app WeChat dominates the mobile Web here.
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